BAIC’s A113/A115 Named Top of its Class by J.D. Power IQS

On October 31, 2014, J.D. Power Asia Pacific released its 2014 China Initial Quality StudySM (IQS). The report revealed that initial quality improved significantly in China as the quality gap between domestic and international brands continues to narrow. BAIC’s E-Series was named the winner of IQS’s compact car segment. In overseas markets, BAIC’s E-Series is branded as the A113/A115. Both terms refer to the same vehicle.

It has been the 15th consecutive year that J.D. Power released the IQS report in China. The study serves as the industry benchmark for new vehicle quality by examining problems experienced by new vehicle owners within the first two to six months of ownership in two distinct categories: design-related problems and defects and malfunctions. The overall initial quality score is determined by problems reported per 100 vehicles (PP100), with a lower number of problems indicating higher quality.

In total, 14 vehicle segments are eligible for awards in the 2014 China Initial Quality Study. BAIC’s A113/A115 received segment awards of compact sedans which shows that the comprehensive quality of A113/A115 has been recognized by consumers and the A113/A115 has become the most trustworthy model of the Chinese market.

As the compact sedan of BAIC, the A113/A115 ranked top of its class thanks to its fashionable design, intelligent technology, superior safety and flexible space. Since March 2012, the A113/A115 has been in the Chinese market and has been praised for excellent quality and performance. We believe that the A113/A115 will also become a great success in the global market.

J.D. Power Asia Pacific: As a business unit of McGraw Hill Financial, J.D. Power is a global marketing information services company providing performance improvement, social media and customer satisfaction insights and solutions. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power Asia Pacific services both global and local enterprises in the automotive sector. The company has also introduced the Voice of the Customer benchmarking to the retail banking industry.

BAIC Group: BAIC Group is one of China’s five major automotive groups. It is primarily engaged in vehicle manufacturing, parts, service trade, development and reform and adjustment. BAIC Group, with its 11 subsidiaries, including BAIC Motor, Beijing Benz, Beijing Hyundai, Beiqi Foton, BAW and Changhe Auto, is one of China’s most complete and advanced automotive groups. In 2013, BAIC Group reached an operating income of 266.3 billion yuan. In 2014, BAIC Group ranked 248 in the Fortune 500 list.