BAIC Brand Makes Stunning Appearance at Cairo International Motor Show

On March 12, 2015, the 22nd Cairo International Motor Show was officially opened. Today, the Cairo International Motor Show has become a leading international auto show with a great reputation in North Africa and the Middle East, effectively known as a barometer of local auto industries representing the latest development trends there. In collaboration with its Egyptian partner EL KASRAWY Group, the BAIC brand from China is putting on a great display at the 22nd Cairo International Motor Show. As one of China’s TOP 5 auto groups, the BAIC brand will introduce its two hit products, the A113/A115 and A315 to the Egyptian media and customers.

Booth No.507 in Hall 5 is the exhibition area of the BAIC brand. Featuring a simple style, the BAIC booth showcases the A113/A115 and the A315 from the BAIC brand. As an economy car for young customer groups, the A113/A115 has a fashionable and styling appearance, full of sporty breath. Though a small displacement car, extremely rich smart, hi-tech configurations put the A113/A115 ahead of its main competitors of the same class. Since its launch into the Chinese market in 2012, the A113/A115 has been performing outstandingly well. First introduced into overseas markets in 2013, the A113/A115 has now successfully entered South America, Africa, the Middle East, Central Asia and Southeast Asia. As a compact A class household car full of the Nordic style developed on the SAAB 93 platform, the A315 has also attracted great attention from many local media and customers. Its fashionable and stylish appearance ensures that the A113/A115 can meet both household and business uses. The dynamic and trendy styling of the A315 was designed by the Italian firm Bertone, with the emphasis on a perfect balance between safety, comfort and economy and featuring various hi-tech configurations. The A315 was officially launched onto the Chinese market in April 2014 and has been extremely popular with Chinese consumers ever since. The BAIC brand has planned to introduce this model into countries and regions in the Middle East, South America and Africa. Its launch into the Egyptian market has been scheduled for the second half of this year.

Egypt is an important auto market in North Africa and the Middle East. Since 2014, the BAIC brand has continuously strengthened cooperation with its local partner EL KASRAWY Group and developed more effort and resources into sales network development and brand promotion. Successful brand promotion and product sales are inseparable from a powerful local partner. As BAIC’s important partner in the Egyptian market, EL KASRAWY Group is the fourth largest auto distribution firm in Egypt. Founded in 1979, it has become a leading agent for numerous famous global brands, including Nissan, Renault, KIA and Mitsubishi. We believe that the strong alliance between BAIC brand and EL KASRAWY Group will provide a better opportunity for local media and consumers to get a glimpse of the remarkable charms of the BAIC brand.

While strengthening brand promotion and product releases, the BAIC brand has long adhered to a service leadership strategy. In collaboration with its local partner, the BAIC Group will provide customers with outstanding after-sales service support. BAIC will provide more powerful after-sales technical support and introduce more service measures to let local consumers get a better glimpse of the BAIC brand’s service philosophy of “the best service in town”. Since it started its internationalization drive in 2013, the BAIC brand has made major progress in its business development in key potential markets in the Middle East, Mexico, South America and Africa. In 2014, the BAIC Group sold 2, 401, 000 cars and achieved RMB311.56 billion in operating revenue worldwide. For the BAIC Group, overseas business development outside China has been an important driving force for the continuous business growth of the BAIC brand.