BAIC Group Shines at Auto Guangzhou 2015

From November 20 to 29, Beijing Automotive Industry Group Co., Ltd. (hereinafter referred to as BAIC Group), one of China’s five major automotive groups and one of Fortune Global 500 companies, brings its subsidiary BAIC Motor, Changhe Auto, BAIC BJEV, BBAC, Beijing Hyundai, BAIC Yinxiang, and Off-road Vehicle Research Institute to make a joint appearance at pavilion No. 1.2 of the 13th China (Guangzhou) International Automobile Exhibition (hereinafter referred to as Auto Guangzhou 2015). At the booth of nearly 2,030 square meters, the powerful lineup, consisting of 27 models of star products, shows the audience the forward-looking idea, cutting-edge technology and abundant strength of BAIC Group, conveying the brand spirit “Your Wish • Our Ways” and a great vision of harmonious development of human, vehicle and nature.

BAIC’s own brand: Making breakthroughs in high-end oriented development

As a key role of BAIC Group’s presence at the exhibition, its own brand BAIC Motor exhibits 8 models (10 vehicles totally) in high profile, in which the X25 and the X55 become one of the biggest highlights.As the first A0-segment SUV under BAIC SENOVA, the X25 gives consumers pleasant and relaxing driving experience by virtue of its fashionable appearance, Saab’s sport performance and professionally tuned sports chassis. As a product for which BAIC Group has integrated world’s leading resources and conducted 4 years’ R&D, the X55 features exquisite design, comfortable driving, adequate safety, excellent performance, smart technology, etc., representing the highest level of automobile manufacturing of BAIC Motor. Meanwhile, the D50, CC,X65,D20, BJ40, etc. are brilliant as well, showing the strength of BAIC’s own brand in sedans, SUVs, high-performance sports cars, and clearly conveying BAIC’s development idea of producing international high-end vehicles.

BAIC BJEV: Leader in the field of pure electric vehicles

BAIC Group’s pure electric vehicle EU260 makes its debut at Auto Guangzhou 2015. This model reflects six years of the group’s hard-work and breakthrough in the field of new energy vehicles, and breaks several records in China’s new energy automobile industry.

Transformation strategy: overall support for BAIC Group’s steady development

At the beginning of this year, BAIC Group’s Chairman Xu Heyi stated that the group would strive to promote strategic transformation, taking the reform of R&D system as a breakthrough point so as to change from a traditional automotive business driven by general elements to an innovative enterprise driven by intellectual resources, break through the ceiling of profits in manufacturing industry by improving profits in service sector and take a new path of leap-forward development by making innovations in business and management models.

BAIC Group’s determination to implement “the strategic transformation from a traditional manufacturing enterprise to a service-oriented and innovative manufacturing enterprise” can be seen from all initiatives it has taken this year. Achievements are remarkable especially in the construction of scientific and technological innovation system, the building of new energy vehicles ecosystem, and the innovative development of Internet + automobile. It can be said that the outstanding performance at Auto Guangzhou 2015 is the very outcome of BAIC Group’s efforts in transformation.

BAIC Group has formed BAIC’s independent R&D system which consists of one R&D base, five R&D platforms, seven design centers, and corporate institutes at all levels. It has mastered intermediate- to high-grade sedans’ technologies such as vehicle development and integration, turbocharging, direct injection, manual and automatic transmission development, as well as pure electric technology, intelligentization and Internet of Vehicle technology, which will comprehensively enhance the core competitiveness of products and make the Group enter the forefront of technological development of pure electric vehicles.

In terms of service, Beijing Motor’s A113/A115 took the lead in implementing “Three Guarantees” (warranty services of repair, replacement and refund) in China’s auto industry. Later, it also makes “Three Guarantees” commitment when launching new models and truly meets the commitment, which establishes the reputation of BAIC’s services and ensures the good satisfaction of users. On October 30, J.D. Power released 2015 China Initial Quality Study (IQS), showing that BAIC Group is a group manufacturer winning the most first places. A number of models of its multiple subordinate brands win the trust of consumers. BAIC D50 is the quality champion in midsize basic sedan market segment.

In 2015 which is soon to end, China’s macro-economy and auto market development has entered “New Normal”, and Internet + and Industry 4.0 has also ushered in new opportunities. This year, BAIC Group continues to deepen transformation strategy, grasps opportunities for development, enhances core competitiveness of products, and achieves steady growth. Taking Auto Guangzhou 2015 as an opportunity, BAIC Group will make a perfect ending of the “12th Five-Year Plan” and create a new pattern of the “13th Five-Year Plan” with the BAIC spirit of working hard, making concerted efforts, overcoming difficulties and being determined to win.