Recently Feria International De Santa Cruz has kicked off in Santa Cruz, a major province in Bolivia. BAIC made its debut with its Bolivian partner. As the largest and most influential of its kind in Bolivia, the exhibition attracted over 600 exhibitors from tens of countries. BAIC made brilliant appearance with a strong lineup comprising X25, X35, X55 and BJ40L, becoming a highlight of the exhibition.
With a long history and a large scale, Feria International De Santa Cruz is known as the ”Canton Fair in South America”. With an exhibition area of some 63,000 square meters, the exhibition ran for 10 days this year, brought together over 2,300 exhibitors (including over 1,400 domestic exhibitors and over 800 foreign exhibitors), and attracted 50,000 visitors daily. Auto brands from Europe, America, Japan, Korea and China were involved, covering segments such as car, SUV, pickup, off-road vehicle and minivan.
BAIC put on display six vehicles of four models (three SUV models and one off-road model). With gorgeous colors and trendy appearance, they attracted a lot of local consumers and dealers. Dynamic BJ40L became a focus of attention. X25 was favored by young consumers for its trendy appearance and affordable price.
The success of the exhibition heralds the successful entry of BAIC into Bolivia, another new market in South America. Starting with the exhibition, BAIC will deliver more products, more reliable quality and more satisfactory services to Bolivian consumers, and work with its partners to promote the globalization of BAIC!
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